HOW CAN MAGNA MEDICAL CAMPUS BENEFIT MY PRACTICE?
The Magna Medical Campus is a 60,000 square foot medical office
building, integrating several modalities of care to create the
optimal setting for private practitioners from a standpoint of
patient convenience, strong generation of patient referrals, and
access to ancillary income. We believe that our Medical Campus,
containing Magna Surgical Center, a shared imaging facility and an
urgent care center will allow medical practitioners to access new
streams of income based on the care they already provide and,
thereby, position them in the best possible manner to handle any
changes to healthcare payments in future. These ancillary income
streams are not available in the hospital setting. Private
practitioners today are most concerned about attracting patients to
their offices (patient flow), providing high quality convenient care
and keeping their practices profitable. The Magna Medical Campus
provides the setting to achieve all of these goals.
HOW CAN I ACCESS ANCILLARY INCOME?
In three ways:
- First, the urgent care center will drive referrals of patients
needing further assessment and care to specialists within the
building.
- Second, private practitioners (doctors who are not employed by
hospitals) may join as equity partners in the surgical center.
Through this partnership, surgeons can receive their pro-rata share
of profits generated by the surgical cases that are performed at the
center. This is contrasted to a situation where private
practitioners choose to perform surgery at a hospital, where profit
participation is prohibited. The surgical center, therefore, allows
surgeons to garner profits from their existing caseload. By locating
surgeons in the same building as the surgery center, many
operational efficiencies result for both surgeons and patients.
- Third, the Stark compliant shared medical diagnostic imaging
facility will house several types of diagnostic imaging modalities
to include MRI, CT, Ultrasound, and Digital X-Ray. Diagnostic
imaging is an integral part of the care provided to patients of the
urgent care facility, surgery center and physician offices. In order
to be compliant with regulatory requirements, a shared imaging
facility needs to be located at the same address as the physicians
participating in the facility with physicians holding full time
office hours. Therefore, by locating physician offices above the
imaging facility, doctors can bill and collect for the imaging
volume they refer to the shared facility. In addition, the imaging
facility accommodates patient volume beyond that generated from its
participating partners.
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